Keep equestrian sport up where it belongs; a message from
The British Equestrian Federation (BEF) tells us that the International Olympic Committee will be monitoring print, broadcast and online mentions of equestrianism between 29 July and 28 August to help it judge the popularity of equestrian sport at the Rio Games.
It did the same at London 2012 and found distressingly low viewing figures, resulting in a downgrade from a category C sport to a category D. With the Games now on the horizon, we need to be mindful that equestrianism’s place on the Olympic stage is at risk if we don’t demonstrate its widespread appeal.
But what can we do? Encourage your customers to tune in and be as active as possible across all social media platforms – using #equestrian, #Olympics, #TwoHearts, #RoadtoRio and #Rio2016 – as much as possible. Every tweet and FB post really does count! They should also support the International Federation for Equestrian Sports’ (FEI) Two Hearts campaign (click here) and the BEF’s Join the Journey initiative (click here) showing the hard work that goes on to keep equestrianism visible.
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